Aspect of any Business.
Branding is the best Marketing Strategy to your business. It is very Important how you want your customers to view you as. Below are some of the well known questions that any small or large corporations ask themselves quite frequently.
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Take my logo design in this blog for instance. It is simple, clean, catchy and yet individuals want to know what exactly is the product that is being advertised. This is a product that is very similar to Apples iwatch that can be worn around one’s wrist. Branding is applying the company colors, gimmick and slogan in a smooth transition. It needs to read as fluid and recognizable on the market.
Graphics are a nice and elegant way to have your consumers identify you among your other competitors. It allows you to stand out as well as an excellent way of advertising yourself. please see my other blog on Web Banners for more information on advertising.
Graphics can help or hurt a website if they are not done correctly. It must be to the point as well as clear on what is being sold or services being provided. Don’t leave room for your customers to think you offer more than what you have. Example, a print shop offering it’s wide range of paper sizes and vibrant colors. You choose to display these prints framed and hung on a wall but you don’t offer framing services. This may be misleading your customer as to assume you also offer framing services as well. This can cause a downward spiral and much doubt to your potential customers.