Most important aspect of any business, large or small.
Branding is the best Marketing Strategy to your business. It is very Important how you want your customers to view you as. Below are some of the well known questions that any small or large corporations ask themselves quite frequently.
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
After you or your Marketing team sit down and list all these answers and more, it is best to start eliminating a few of the items that just simply will not work. In saying this, don’t over think your strategy as it may become too overwhelming and lose it’s simple appearance. If it’s overwhelming you it will overwhelm your customers and lose their attention.
Below are just a few of my Branding graphics for a website from a print shop in San Antonio Texas called FinerWorks media. Graphics can help or hurt a website if they are not done correctly. It must be to the point as well as clear on what is being sold or services being provided. Don’t leave room for your customers to think you offer more than what you have. Example, a print shop offering it’s wide range of paper sizes and vibrant colors. You choose to display these prints framed and hung on a wall but you don’t offer framing services. This may be misleading your customer as to assume you also offer framing services as well. This can cause a downward spiral and much doubt to your potential customers.