Getting yourself noticed!
I have seen some rather nice stationary and wonderful ways on promoting one’s business. There are many forms of getting yourself noticed such as Business Cards, Post Cards, Flyers, Brochures, Car Magnets, Vehicle Wraps and etc. All these methods are great but the real success is the outcome on what we graphic designers call ” Effective Advertisement”. The outcome can be a success or a fail depending how one uses their advertising and how it reaches the consumer.
Let me explain more in detail on the success or fail protocols. All advertising methods that were mentioned from the above passage can definitely work to one’s advantage but some may not. Example, all methods can and will have heavy costs such as hiring a designer, printing the product and how it gets dispersed. An employer (small or large) would not want to spend a profuse amount of funds on getting a vehicle wrap on a company car that travels a max of 10 miles per day. This is what I would call a terrible waste of money for advertising as this is never seen by the public. How many times do all of us see some form of advertisement on your local Taxi or even city transportation bus? This method of advertisement is definitely a success as these two travel more than 180 miles in a 12-hour shift in New York city or a cab running five days a week would rack up 46,800 miles in 52 weeks (eHow Contributor By Keith Olsen). I think we can all see where I am going with this…
Demographics play a large role in how you advertise and market yourself. In definition, one may have a difficult time establishing themselves in a restaurant franchise if their neighboring businesses are also restaurants. One would have to shine among the others, have a different menu or simply have a much better food selection and great customer service to provide. Demographics can help a new employer if their location is placed at the right spot! I believe StarBucks has done an excellent job at many of their locations. Young adults, aged 18 to 24, total 40 percent of Starbucks’ sales. Starbucks positions itself as a place college students can hang out, study, write term papers and meet people (cited “Who Is Starbucks’ Target Audience? by Renee O’Farrell, Demand Media).
In this blog, I have chosen to display my own Post Card to advertise. Yup, I am a Graphic Designer who is reaching out to small and new founded companies who are in need of some branding or maybe even revamping their form of advertising. I kept my design as visually appealing and only to display four categories as anymore may be too busy or overwhelming with too much information. The added information should always be seen on one’s website if needed. I believe this will catch one’s attention as I market myself further in my own future.